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About Alfoz.

Founded in 1992 in Libya, the ALFOZ group is specialized in the import-export of cosmetics and food products from the biggest international groups and prestigious brands.
The development of its distribution network associated with the strong motivation of its sales teams are responsible for a significant increase in its market share. ALFOZ with its trading partners has always grown relationships based on mutual respect and trust.

"We serve a fast moving market and we are the leaders in our field in terms of turnover, scope and geographic coverage"


The success of our business relies on a set of values more than ever necessary to meet the expectations and challenges of our partners. These values form our DNA, they are at the heart of our commitment to our customers and associates.

Our Ethics

The first principle of ALFOZ is to meet the requirements of its partners by providing the services and the environment of quality that made the reputation of famous brands. ALFOZ makes it a point of honor to ensure the authenticity and quality of these products and does not sell or buy fakes; we strictly abide by all national and international rules of law concerning trademarks.


ALFOZ has two branches in the two biggest cities of Libya : Tripoli and Benghazi, which offer excellent geographic coverage to our company.
ALFOZ has developed a highly efficient modern logistics organization with a fully computerized system allowing it optimum management of its stock and supply. Meanwhile, we have fully air-conditioned warehouses that conform to international standards. In addition, ALFOZ holds a wide fleet with air-conditioned vehicles and cash vans that distribute in the best conditions.
Alfoz has more than 300 employees, of which 43% are dedicated to sales with a Brand Manager at the top. Each brand has a team that is entirely and exclusively dedicated to it.


Alfoz also opted for a custom made CRM system, hosted in Paris, to do distance monitoring in a reliable and efficient way.
In order to guarantee our customers maximum transparency and optimal administration, we have a database "SQL Server" based in Paris. Our partner, Blue Screen XV, has designed and developed a computer program for our management in 3 languages: English, French and Arabic. This program allows access for monitoring all stages of the process and facilitates the safe management at any time and at any place.


In addition to its import-export activities and widespread distribution, Alfoz has its own luxury store chain in Libya.
MORINA was inaugurated in 2005 as the first luxury perfumery chain in Libya, exclusively targeting the world famous brands. MORINA has gained in popularity by making available to its customers, highly qualified personnel and products of great quality.
Visit the Morina website here

Our Services


Through our representative office in Paris, AMAN INTERNATIONAL, we can quickly and efficiently intervene in the following procedures indispensable to the perfect running of our business:Preparation of consignments (packaging, incoterms, design and the remittance of documents).

  • Transportation adapted to the products requirements.
  • Providing all the necessary papers such as certificates of origins, Bills of Lading and insurance.
  • Rapid deliveries.


Alfoz guarantees the distribution in Libya under its many angles across multiple channels adapted to each of its activities.
In order to assure the perfect distribution of products, ALFOZ possesses knowledge of all the possible routes along with all the local juridical laws.


In order to have an excellent distribution of its products on the Libyan market, ALFOZ takes also in charge the studies of the Market, the publicity campaigns and the communication actions like the job postings and the P.O.S. advertising (point of sale advertising).

Key Figures

  • 1500 Concerned stores
  • 4000 sold references
  • 84 Vehicles
  • 70 % of the country covered
  • 350 Employees
  • 1 Luxury Perfumery Chain
  • 100 % of the system computerized

Business Lines

  • Cosmetics
  • Perfume
  • Skin & Hair Care
  • Food Products
  • Dairy Products

Our Strong Points

  • A Professional Logistics Management
  • A Wide Logistic Network
  • A Continuous training 
  • Qualified Sales Team
  • An excellent Reputation
  • Strong Customer Relationships
  • A Training Department
  • A Priority Dedicated To Customer 
  • Reactivity

Our Partners

With its international reputation, ALFOZ has earned the trust of the most luxurious brands in the beauty sector, like Chanel and Dior. Driven by a strong desire to always expand its brand panel, ALFOZ also has to its credit mass production partners such as L'Oreal and Bourjois Paris.
For the food, again, ALFOZ stands out as a guarantee of reliability and provides services to known and recognized names around the world as Mondelez International and Haribo.


Nowadays, Christian Dior continues to define elegance and style with the same inspiring and daring debut.
Each Dior product is a symbol of luxury, excellence and timeless sophistication. Since 2002 , ALFOZ has been revealing the perfection of DIOR to the Libyan market.


Since 2004, ALFOZ helps you to discover CHANEL products in Libya, which combines a refined beauty and a comfortable elegance. Each CHANEL product is an original creation. Its aesthetic is always accompanied by a practical and functional mind.
According to CHANEL, luxury is not only beautiful, it's also meaningful.

Dolce & Gabanna

Dolce & Gabbana perfumes are known for their luxurious and sensual scents that embody the spirit of Italian glamour. Their fragrances are often inspired by the Mediterranean lifestyle, featuring notes of citrus, floral, and spice. Since 2023 Alfoz has provided the Libyan market with Dolce & Gabbana perfumes and sophisticated scents.

BPI - Beauté Prestige International

Shiseido Group, produces and sells fragrances for brands and creators with strong imagination and inspiration. Since 2013, ALFOZ provides Libyans with the Shiseido group perfume brands, such as : Issey Miyake and Narciso Rodriguez.

L’Oréal Luxe

L’Oréal Luxe opens a unique world of beauty Its international brands incarnate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.


The company INTER PERFUMES intervenes on the market of the perfumes and cosmetics and specialized mainly in the perfumes of prestige. Since 2004, ALFOZ enriches the universe of the perfumes and cosmetics in Libya with renowned brands such as: ST Dupont, LanvinVan Cleef & Arpels, Boucheron, Balmain, Karl Lagerfeld and Montblanc.

Groupe Bogart

Today, the Bogart group revisits its fundamentals with perfumes that fit into a certain modernity, notably illustrated by a contemporary design and a new logo for the brand. Thanks to ALFOZ, since 1995, the Libyans are delighted by the perfumes:
and Carven 

L'Oréal Professionnel

In the heart of fashion, ALFOZ in collaboration with L'OREAL PROFESSIONNEL since 2004, offers to the Libyan hairdressers and colorists the creative tools to allow them to fully exert their creativity. An instructor from L'OREAL PROFESSIONNEL ensures regular training, 5 times a year, for the new products as well as for the last techniques. http://www.lorealprofessionnel.com

L'Oréal Paris

Best ally of the women's beauty, L'Oreal Paris makeup combines perfection with the art of color. The sensorial textures of its products and the beauty of its objects have one and unique goal : to highlight your beauty every day.
Since 1992, ALFOZ with L'OREAL PARIS, offers the accessible luxury for everyone in Libya i.e. excellence in the beauty sector. www.loreal.com


In 1992, BOURJOIS was one of our first partners. The brand has always been synonymous with colors, quality and joy in life: values that our Libyan customers look for in each product of the BOURJOIS collection . Beyond the spangles and famous faces, ALFOZ as BOURJOIS considers the make-up as a pleasure that everyone should be able to offer himself.

Elie Saab

Discover the beautifully feminine fragrances from Elie Saab. With soft floral notes, and beautiful bottles all finished with the signature Elie Saab lid, the Elie Saab perfumes are a little taste of Haute Couture in your fragrance wardrobe.


From a small family-owned business to the number 1 cosmetics company in America,Maybelline New York is a successful story . A partner of ALFOZ since 2013, Maybelline New York offers scientifically-advanced formulas, revolutionary textures and affordable as well as dazzling shades.


We believe, just like our partner GARNIER, that beauty implies a modern method, founded on positivity, simplicity and glam. Since 1992, Our common approach is dedicated to the present full of optimism in which everyone should have access to beauty and well-being.

Modelez International

Partner with ALFOZ since 1995, MONDELEZ INTERNATIONAL has been re-imagined to create delicious moments of joy by sharing its favorite brands like LU, OREO, COTE D'OR, TOBLERONE and MILKA...


In a world in which hair routine was purely about hygiene, Kérastase invented care for hair in 1964. Since then, we have been offering women and men the best of professional haircare.


Haribo is beloved by people of all ages for its delicious and playful candy creations, and it has become one of the most recognized and respected confectionery brands in the world. Since 2018 Alfoz provides Libyans with Haribo products to satisfy the sweet cravings of candy lovers all around Libya.

Our Team

Featuring a strong sense of creation, a confirmed know-how and a perfect knowledge of the market, our staff makes every effort to ensure the smooth operation of our business.
The Brand Managers are responsible for the growth and the good positioning of their brand on the market. Their tasks include the continual improvement of existing products and launching new lines. Furthermore, the manager is very influential in defining the distribution channels for getting his brand products onto the market. The Brand Managers ensure the installation of the channels of distribution; they direct the planning, the coordination and the advertising campaigns of their own brand.
Our Beauty Consultants have an expertise and a perfect mastery of the range of products they sell. Formed by the training department, they are perfectly operational in consulting and sales techniques and are able to respond to each specific customer demand.

Recruitment & Careers

Founded on a spirit of family, our group culture is based on a vision and a common goal: the realization of the value added in all that is undertaken.
If you adhere to our values and want to join us, do not hesitate to send us your CV by completing the contact form.

Join our team

Contact Us

  • Paris


  • 10, rue de Montmorency - 75003 Paris

  •   00 33 1 42 72 97 10
  •   09 70 06 90 02
  • contact us
  • Benghazi


  • District Belaoun - Rasheed City Street

  •   00 218 61 22 36 488
  •   00 218 61 22 21 346
  • contact us


  • 7 Rue de L'ile d'Islande - Les berges du Lac 2 

  •   0021671962317
  •   71962317
  • contact us

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